Tag: seo

Product Images for Search Engines

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SEO for WordPress eBook

Optimizing Your Product Images for Search Engines

Product images can make or break your online shop’s success. You can have a great product, but when images are good, sales will be right. Your product image is the first thing a customer will look for. These are the essential features of a product page when shopping online:

  • Quality of the product images
  • View products in all available colors
  • Alternate views of the selected item
  • Ability to zoom into the details of the product
  • Product guides

Choose the correct filename.

Image SEO starts with the correct file name. Of course, this is the first location to use that keyword. Without looking at the image, you want Google or any other Search Engine to know what the image is about. It is simple: if your image is a sunrise in Paris showing the Notre Dame, the file name should not be DSC4536.jpg but notre-dame-paris-sunrise.jpg. The main keyword would be Notre Dame, the photo’s main subject.

Your product images play a significant role, reflecting the meaning of your technology, vision, business, and hard work. Your product images should be a minimum 1024px in height, or 1024px wide, up to 2048px by 2048px, or 4.2 megapixels. Higher resolution photos will look more polished and professional to customers, or  1024px by 1024px as a guideline for square product images.

Quality of your product images

It seems so obvious to use high-quality images. Do not use a small, blurred, faded, or fuzzy image. People are visual beings, so they will judge your product based on its photo and content regardless of how fantastic it is! The sale is only possible if the product image reflects your product and its details well enough.

A product image with good size, high resolution, and correct file name e.g., notre-dame-paris-sunrise.jpg. Ranks better for the keyword it is optimized for.

A Good Meta Description for SEO and Social Media

A Good Meta Description for SEO and Social Media

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A 160 character snippet that summarizes a product’s content; that’s what we call a Meta Description. Search engines like google show the meta description in search results mostly when people search for the phrase is contained in the description. The purpose of a meta description is to get the visitor from search engines to click your product link.

Do not use auto-generating meta descriptions which is a bad idea in our view. Search Engine Optimization is not something you can do on autopilot. Instead type in manually about the product that you are listing on Oz Robotics. If you need help simply contact us with your meta description for us to review it.

Make Your Product Images SEO Friendly

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Photos and product images are very important for your products in your store. They make your product more vivid and can contribute great visibility into the Organic Search Engine Optimization on your product page for all Search Engines. Before you upload your product images, you can start optimizing them by resizing them correctly with English Names, Titles and use an Alt Text for each. This will definitely make your images contribute to your product rankings on all search engines. Nevertheless, it will improve the accessibility and UX in your products for customer satisfaction.

Use right images for the best internet experience

When you optimize a product image, make it maximum 640 pixel wide, this will help download speed on all devices and internet connections regardless of their speeds. A well-optimized product image also has the right name and alt text, will optimized your product for the best search engines experience.

More Visibility on Social Media

Well optimized right images, when added with a certain consideration, will help potential buyers understand your product much better. “A picture is worth a thousand words”. Good quality images with 640 pixel wide simply make your products on social media posts more enticing for sure.

A very simple recommendation: Add images to every product you list online. They’ll make it more appealing.

Finding the right image

Add your own product image, please do so. Your products needs pictures of your work. Your products needs an image titles and saved with the same subject as your product. If you would use an image just to use an image and expect a green result, you are doing it all wrong. The product image should be the reflection of the product. If this product called “Smart Watch for Kids” the images for this product should be saved as: Smart Watch for Kids.

There is a simple reason for that: A product image that is titled by related text, ranks better for the keyword it is optimized for.